Facebook and YouTube agree to strengthen anti-piracy measures

Facebook and YouTube have agreed to several anti-piracy measures in a move described by the creative industry as the “staging post, rather than the conclusion”. he pair have been engaged in Government-backed roundtable talks with bodies including the Publishers Association, the English Premier League and UK record labels association, the BPI, over the matter for the past two years. Among the bolstered action, both firms have introduced new policies aimed at preventing users from sharing piracy tutorial videos. Facebook has started procedures to prevent links to rogue piracy sites appearing on the platform, as well as developing ways to proactively identify and remove more intellectual property infringements based on signals and feedback provided by creative rights owners. Meanwhile, Google-owned YouTube has made it possible for rightsholders to remove infringing links at scale more quickly. I’m pleased that Facebook and YouTube, with the support of the IPO (Intellectual Property Office), have been able to agree new voluntary measures that will see more of our great British content safeguardedAmanda Solloway, Minister for Intellectual Property Geoff Taylor, chief executive of BPI and Brrit Awards, and also lead of the IP group of the Creative Industries Council, said: “There remains much work to do…
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