Facebook is working to bring back the Instagram Lite app, months after it shut down the light version offering worldwide. The social conglomerate said on Wednesday that it is testing the revamped Instagram Lite app in India, where it hopes to “gain valuable insights” about the new offering before “a global rollout” of the app later. The revamped Instagram Lite app weighs less than 2MB and delivers a “fast, reliable, and responsive” experience of the social service. The Android app supports Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu, but currently lacks a several core features of Instagram including Reels, Shopping and IGTV. Facebook quietly discontinued the previous iteration of Instagram Lite earlier this year. In July, Vishal Shah, VP of Product at Instagram, told TechCrunch that the company had identified some issues in the app and was working to resolve those. In September, a new Lite app was spotted in the wild, though Facebook did not acknowledge it. Lite apps are especially popular in emerging markets where most users don’t have access to high-end smartphones or fast and cheap mobile internet data. Facebook Lite app, for instance, had about 40 million monthly active users in India last…
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