Facebook reportedly losing its grip as top 10 app in US: Here's why | Mint

An analysis of iPhone App Store data done by TechCrunch shows that Facebook app has lost traction in the App Store’s Top Charts. According to the report, the Meta-owned Facebook is struggling to maintain its position among the Top 10 apps on the US App Store this year. It says that younger consumers are now shifting to newer social networking experiences like TikTok and now BeReal. As per the report, Facebook only fell out of the Top 10 free iPhone apps in the US seven times in 2021. But in 2022, that figure has already soared to 97 — an indication that Facebook may be losing ground as new apps push their way into the App Store’s top rankings. For a more direct comparison, Facebook’s app fell out of the App Store’s Top 10 apps just six times during the first half of 2021. In the first half of 2022, however, it has dropped out of this grouping a total of 59 times, per data provided to TechCrunch by app intelligence firm Sensor Tower. It even once stayed out of the Top 10 for as long as 37 consecutive days in 2022, the firm noted, up from just two consecutive…
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