Facebook tweaks ad tools ahead of Apple's privacy changes

The world’s biggest social media company has been at loggerheads with Apple’s ‘App Tracking Transparency’ feature. Facebook tweaks ad tools ahead of Apple’s privacy changes.   | Photo Credit: Reuters The world’s biggest social media company has been at loggerheads with Apple’s ‘App Tracking Transparency’ feature. (Subscribe to our Today’s Cache newsletter for a quick snapshot of top 5 tech stories. Click here to subscribe for free.)Facebook Inc said on Wednesday it is making changes to its advertising tools to comply with an upcoming privacy update by Apple Inc, limiting the effectiveness of data collection features used by advertisers.The world’s biggest social media company has been at loggerheads with Apple’s ‘App Tracking Transparency’ feature, expected to kick in with the latest iPhone software update next week, which allows users to block advertisers from tracking them across different applications.Apple says it defends data privacy rights, but faces criticism from Facebook, app developers and startups whose business models rely on advertising tracking.Facebook said the changes on its ad tools would limit the ways in which target audiences can be selected and how the success of an ad campaign is measured.Also Read: Facebook is building Clubhouse-style audio productsThe company said it is investing…
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