Facebook's Aussie Bluff Pays Off; Ad Tech's Crazy M&A Action, Explained

by AdExchanger // Wednesday, February 24th, 2021 – 12:03 am Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Platform check Australians started seeing links from news publishers on Facebook again after the platform gained some concessions from the Australian government over legislation that will require platforms to pay media organizations. During the dark period, social traffic from Facebook flatlined for many publishers, sites with urgent health and weather information were blocked by Facebook and misinformation filled the void. Now, Facebook will have time to strike its own deals with publishers. But is platforms paying publishers the solution? Such deals will hurt small, long tail publishers who greatly benefit from Facebook driving them traffic, but are unlikely to see Facebook pay them directly, the newsletter A Media Operator argues. Come Together You know it, we know it. There’s some crazy consolidation out there. Magnite buys SpotX. Flashtalking buys Protected Media. LiveRamp grabs Datafleets. Those are just a few. But why is it happening? Essentially, writes Digiday’s Seb Joseph, everyone is striking while the iron is hot. “Valuations for ad tech companies are at all-time highs with renewed interest in ad tech among both strategic and private equity investors,”…
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