Facebook's New Ads Execs Are Leaving the Tech Giant Vulnerable to Rivals – Business Insider

Marne Levine and her deputy Nicola Mendelsohn, have a tough job ahead of them. As Meta’s new advertising leaders, they have to jumpstart growth at the platform as it continues to weather Apple’s privacy changes and competition from newer platforms like TikTok. And analysts expect Meta to record zero growth in the second quarter, in a first for the company. Levine was named chief business officer last year, a new role at the Facebook parent. Mendelsohn, VP of Global Business Group, leads its ad sales.A key part of the job is to rebuild advertiser trust and confidence in a platform damaged by years of measurement problems and scandals, but a year into Levine’s tenure, several ad execs say it’s getting off to a slow start. The pair face tough comparisons with former ads boss Carolyn Everson and Meta’s outgoing COO Sheryl Sandberg, who helped build the company into an ads juggernaut by developing close relationships with advertisers and holding their hands through a slew of controversies.But some advertisers said while they used to deal regularly with Everson, they don’t hear from the new leadership as much, if at all.Levine and Mendelsohn had a big presence at the Cannes Lions advertising festival in…
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