Five COVID-19-fuelled communication trends that must stop in 2021

Source: Unsplash/Kaleidico. What a year 2020 was. A very unusual time that will be remembered for lockdowns, panic buying, sanitiser and the ‘latest health advice’. When we are faced with adversity and challenges, business leaders need to change with the conditions and circumstances they face. Traditional business communications were pretty much thrown out the door in March last year, with no way of travelling, meeting or congregating in person. We’ve adapted to the times, and while some of these changes will be healthy and fruitful, it pays to review our new communication methods as we return to work in 2021. Here are the five communication trends from 2020 that need to stop in 2021.  1. Working in LinkedIn pods  A LinkedIn pod is where a group of people come together to support each other on their posts on LinkedIn, creating the illusion they are very popular and influential. While it might create the illusion of support, the contributions are fake and predictable and the post and pod participants get a reputation for it. Classic pod behaviour is when a question is asked in a LinkedIn post and the response from the pod is “great post” or some variation. If you…
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