Four ways to incorporate LinkedIn into your marketing strategy

LinkedIn/UnsplashThe key to using LinkedIn for business, Smith says, is to set clear intentions, follow a strategy, and stick to strict time limits. (File photo)OPINION: A lot of businesses are looking for helpful ways to use LinkedIn in their marketing. I contacted social media marketing expert Spencer X Smith and asked if he could share some of his most effective LinkedIn marketing tips. Spencer X Smith teaches white-collar professionals like lawyers, accountants and bankers how to use social media for business development. Smith is also the co-author of an excellent marketing book called ROTOMA: The ROI of Social Media Top of Mind. The key to using LinkedIn for business, he says, is to set clear intentions, follow a strategy, and stick to strict time limits. READ MORE: * Feel like breaking up with Facebook? Maybe it’s time for a social media spring clean * Join the reely cool universe of Instagram marketing * The LinkedIn adventures: Honestly, what are people doing on there? * Cut the buzzwords from your LinkedIn profile Here are his four tips to making sure you make the most of your efforts on LinkedIn. 1. Set a time limit and stick to it The key to…
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