As Europe looks for ways to retain tech talent and build global businesses, an Italian company has quietly grown into one of the continent’s biggest tech success stories. You may not know the company’s name, but you have likely used one of its products. Founded in Milan in 2013, Bending Spoons has acquired a string of familiar digital brands, including Evernote, WeTransfer, Vimeo and Eventbrite in recent years. Its annual revenue rose from $387 million (€338 mn) in 2023 to $1.31 billion (€1.14 bn) in 2025. In July, the company went public on New York’s Nasdaq stock exchange. So how did a company many people have never heard of come to own so many familiar names? Related How has Bending Spoons grown so quickly? Most tech companies try to invent a product and persuade people to use it. Bending Spoons often restructure an established product with a recognised name and existing customers that it believes could perform better under new ownership. After a purchase, it may reorganise teams, rewrite software, redesign the product and change its marketing or pricing. “We rearchitect the technology, product, and organisation, all of which is designed to speed up innovation, benefit customers, and strengthen business
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