Gabby Leibovich's toilet humour makes a splash

We previously told you how e-commerce guru Gabby Leibovich has clogged up LinkedIn feeds nationwide by spruiking his new book Catch of the Decade at every opportunity. And with Victoria plunged into lockdown, he’s found a new tactic.The diehard entrepreneur and guerilla marketer took to LinkedIn last week to tell enforceably sheltered Victorians that as a substitute for scarce toilet paper, there are 304 pages of very soft single ply paper in every book sold.E-commerce guru Gabby Leibovich promoted his new book in a novel way on LinkedIn.  The unusual sales pitch even tagged Booktopia’s chief technology officer Wayne Baskin, Adore Beauty co-founder Kate Morris, public relations boss Vuki Vujasinovic, and Morgans stockbroker Chris Titley.As for the book itself, it comes replete with praise from Afterpay’s co-founder Nick Molnar and former Australia Post boss Christine Holgate on the back page.Leibovich is the co-founder of home delivery retailer Catch Group, which has always been a big customer of Australia Post. His other entrepreneurial successes include Scoopon, EatNow (merged with Menulog) and Luxury Escapes.DealsDirect founder and MyDeal.com chairman Paul Greenberg hailed Leibovich’s latest post for showing that he knows when life gives you lemons, you make lemonade, while another commenter suggested it…
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