The influence of professional gamers and other streaming personalities has grown exponentially throughout the last decade. Trendsetters like Tyler “Ninja” Blevins have shattered the barrier between “Internet fame” and genuine, mainstream celebrity. But Twitch and YouTube’s business models have their drawbacks, likely needing serious changes in the coming years. One potential catalyst for change is competition, and the forthcoming streaming platform Galaxis could shake things up. One hallmark of Galaxis is a streamlined copyright licensing system that automatically deducts proceeds from the channel using materials, according to CEO Max Gallardo, which could aleviate many of the bulk copyright strike content bans that have plagued creators. That alone could make waves in the industry, but arguably the platform’s largest change is in how it approaches corporate contracts. Game Rant spoke with Gallardo about the features he hopes will set his streaming platform apart from current industry giants YouTube and Twitch. Gallardo asserts that the streaming industry’s current paradigm contributes to a culture of overwork and creative burn-out. In the current model, the work week for creators starts at 40 hours and can reach 80. According to Gallardo, the way Galaxis handles sponsorship could lead to a whole new paradigm of content…
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