Gen Z Leads Australia’s Physical Retail Revival as Chemist Warehouse Capitalises on …

Australia’s gen Z cohort is leading a retail revival, spending more time in-store than any age group. According to a new Snapchat survey of over 2,000 Australians, 44% of gen Z increased their visits to physical stores over the past 12 months, nearly double the national average, and spent more money in physical stores than a year ago. Snap Inc. ANZ managing director Ryan Ferguson said the research makes gen Z’s hunger for connection clear, and is powering a physical retail revival. “Their purchase decisions are fundamentally social,” Ryan explained at an event in Sydney on Thursday. “Products are discovered, validated, and celebrated in the group chat, and the store is where it all comes to life. “The brands that will win with this generation are not the ones optimising for the last click — they’re the ones present throughout that conversation, from the first share to the final purchase.” The study found gen Z is finding value in the social connection and shared experiences physical retail experiences can offer, with shopping centres a place to spend time with friends, explore products, and make decisions collectively. 76% of gen Zs in Australia reported shopping physically creates memories online shopping can’t replicate
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