Gen Z's favorite brands, revealed – Axios

Data: Morning Consult; Note: Gen Z adults defined as ages 18-25; MOE ±1 percentage point for all adults, ±2 for Gen Z; Chart: Madison Dong/Axios VisualsThe youngest generation of adults is so crazy for tech companies that YouTube, Google, Netflix and Amazon are their four favorite corporate brands, a new Morning Consult survey finds.Gen Z also loves junk food and mass retail: The other brands in their top 10 are M&Ms, Doritos, KitKat and Oreo, plus Amazon, Walmart and Target. Two new-ish brands they’re wild about? Discord, a chat app popular with gamers, and Shein, a Chinese fast-fashion company.Why it matters: People ages 18-25 have increasing societal clout and spending power, but their tastes don’t always conform to those of their elders — particularly millennials, with whom they’re often lumped in.Compared with millennials, they’re much more likely to favor Discord, TikTok, Crocs, Snapchat and Shein.Brands they’re more keen on than the general public include Trolli (the purveyors of sour gummy worms), Twitch (the game-streaming platform) and Fenty Beauty (Rihanna’s brand).Driving the news: Morning Consult’s poll — conducted May 1-Aug. 21, with about 16,000 adults weighing in on each brand — found that Gen Z’s tastes tilt most heavily toward tech, social…
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