Get Creative With Prospecting – Radio Ink

(By Loyd Ford) You are a brand or you are a commodity. This is the same for you as it is for the radio stations you sell. Become a brand. Join a local networking group, bring that networking group into your sphere of influence. I always think radio should use its own power to connect and promote a local networking group (get in front of a parade). Imagine a world were the most influential advertisers in your market were working on ideas with you. Imagine you are helping promote the group and allow your brands to be at the center of those groups. Put your brands IN networking. Become the salesperson in your cluster with the largest on-line presence. Ask your company if you can create a website for referrals. If you have the skills, create a blog attached to this website that focuses on ways business owners and others can improve their opportunities to grow new customers, create opportunity to bring regular customers back more often and more. Go out of your way to consistently attend your potential clients (and client) events. A million years ago, the Beatles sing “Got to get you into my life.” Think the opposite.…
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