Girlblogging: For Girls, By Girls (Girls on Film) | Filmmaker Magazine

Girlblogging is the online expression of a certain kind of girlhood: a condition not strictly defined by youth or gender, but—per the French theory collective Tiqqun in Preliminary Materials for a Theory of the Young-Girl—the quality of being “the model citizen as redefined by consumer society.” The lace and ribbons are just bells and whistles. At its core, girlhood is the aesthetic of the unequal power-relation.  The Young-Girl who constructs reactions and critiques, the girlblogger, manages to be both the consummate consumer and the consummate consumer good. Though she is wounded by them, she derives a certain pleasure from the material conditions that trap and commodify her. She exists to be looked upon, to look back at the world—particularly when it mirrors her own experience—with a covetous eye. She is made valuable and victimized by capital; it is the mechanism of her marginalization and the medium she works in on the fringes.  The practice of girlblogging is one of writing from these margins, a fundamentally filmic exercise in which visuals are at least as important as what’s actually said: aestheticized cultural criticism in posts exchanged—liked, reblogged—between online friends like trading cards. Girlblogging is memetic; it encourages engagement, as girls love
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