Google Reinvents YouTube Again with Premium Video Channels – AOL – Yahoo

Updated Fri, July 15, 2016 at 1:16 AM UTC Google Reinvents YouTube Again with Premium Video Channels In 2006, Google (GOOG) bought Internet video powerhouse YouTube for $1.65 billion. The search giant claims the deal was a financial success. Management says that YouTube’s revenue rose to nearly $1 billion last year, and it hints that the site may be profitable. But Google doesn’t have to break out YouTube as a unit in its quarterly financial statements, and profits within divisions of big firms always depend what expenses the parent assigns. For example, who pays for the video storage and bandwidth costs for YouTube — the video site or Google? Google’s latest move to boost the site and raise revenues is to create premium video channels on YouTube, several media outlets are reporting. The premium zone would include as many as 20 sections of content, all streamed to TVs, PCs, and portable devices. That makes YouTube’s new model sound just like those of nearly every challenger in the premium video market, from Netflix (NFLX) and Comcast (CMCSA) to Amazon (AMZN), Apple (AAPL) and Hulu. Sponsored Links Google has battled with content-creating companies in the past. Viacom (VIA) sued YouTube for copyright
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