Guardian Australia reaches deal with Facebook

Guardian Australia and Facebook have reached a deal over payments for the publisher’s news content, following the passage of the news media bargaining code in February. Under the agreement, reported by Guardian Australia, the publisher will licence its news content to Facebook’s News tab which is yet to launch locally. “We are pleased to partner with Guardian Australia to bring additional news posts to Facebook,” says Facebook AUNZ news partnerships lead Andrew Hunter. “Facebook will continue to work with a variety of publishers to support the sustainability of Australia’s news industry.” The Facebook News tab, which has already launched in the US, is a dedicated tab on the platform which pays select news publishers to host their content. Facebook has already reached deals with other major news publishers in Australia including News Corp Australia, Nine and Seven West Media. Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Read More