Gucci launches the first Sponsored AI Lens for luxury with Snapchat – Fashion United

Fashion Credits: Snapchat Scroll down to read more Snapchat and Gucci are opening the door to a new AI-powered experience that invites Snapchatters to step into the luxury sector’s first Sponsored AI Lens and become one of Gucci’s iconic characters. Entering La Famiglia with Snapchat This interactive Lens powered by generative artificial intelligence invites Snapchatters to step into the shoes of La Famiglia’s emblematic figures with strong identities, including: L’Incazzata, in a ’60s-style “little red coat” that reflects her fiery demeanour La VIP, in head-to-toe GG Monogram that makes a statement La Bomba, in a bold coat and the new Lunetta bag, styled for “the bombshell” Direttore, in a tailored suit envisioned for “the boss” Il Figo, in the “cool guy” look led by sensuality and instinct Principino, in a look shaped by “the little prince’s” magnetism Generative AI on Snapchat: a landmark debut for the luxury industry As the first luxury House to launch a Sponsored AI Lens on Snapchat, Gucci is raising the bar—using technology to turn the Snapchat camera into a new space for creativity. “Generative AI gives luxury brands an entirely new way to tell stories,” says Geoffrey Perez, Global Head of Luxury at Snap Inc.
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