Hilfiger Rolls Out 'Pass the Mic' Global Campaign – Yahoo Finance

Tommy Hilfiger is promoting the idea that everyone has the power to affect and change the world because voices speak volumes.In its new fall ad campaign, called “Pass the Mic,” the company features a group of diverse talents who drive participation from their communities through digital activations, encouraging followers to submit direct audio messages to Hilfiger’s Instagram. The campaign launches today.More from WWDBackstage at Tommy Hilfiger RTW Spring 2020Front Row at Tommy Hilfiger x Lewis x H.E.R. Spring 2020Tommy Hilfiger RTW Fall 2020“Every voice has the power to light up the world,” said Tommy Hilfiger. “We are quite literally ‘Passing the Mic,’ first to the select voices and then to our global audiences, in order to drive meaningful and long-lasting change. I am proud that our fall 2021 collection is represented by such an incredible and diverse group who are sharing their voices on our platform.”Yara Shahidi, Anthony Ramos, Jack Harlow, Wizkid, Kim Soo-Hyun and DJ Cassidy are among the voices in the campaign. The consumer activation goes live as each talent asks: What inspires you to make a difference? What would you say if the world was listening? What drives you toward the future? What do you have to…
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