How do online video platforms decide what their viewers may want to watch? – Afaqs

The second panel discussion of Voot presents vdonxt asia Week looks at how these platforms are developing their recommendation technology to help viewers choose their preferred content.In 2021, the OTT universe in India saw the release of 350 films and web series- 125 direct to OTT movies and 225 original web series. Apart from that there is a whole lot of catchup television, YouTube and Vimeo content, sports and then social media video content. With so much content available online, the audience is truly spoiled for choice. How do the viewers navigate through this virtual sea to decide what they want to watch? It would be impossible without the recommendation engines that always seem to know your preferences.The second panel discussion of Voot presents vdonxt asia Week looks at how platforms decide what viewers may want to watch. Moderated by Shailesh Kapoor, founder and CEO at Ormax Media, the panel comprised Deepak Salvi, co-founder and chief operating officer, Chingari, Pankaj Mittal, director of engineering, Vimeo, Radhakrishnan Ramachandran, founder and CEO, Koode and Vishnu Mohta, co-founder at Hoichoi.Being one of the first indie OTT platforms in India, Mohta shared his experience of building an engagement strategy for the viewer. He said…
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