How Facebook is building Instagram as complete business solution for brands – The …

Digital influences people’s purchase decisions nowadays for most of the categories such as smartphone, TV.Over the last few years, Instagram has gradually turned to be one of the major platforms used by brands for reaching out to the target audience. Facebook too grabbed the opportunity and introduced Reels which are now being leveraged by brands to advertise as well as drive transactions. In a conversation with BrandWagon Online, Arun Srinivas, director, global business group, Facebook India, talks about how brands are leveraging the platform. (Edited Excerpts)How Instagram has contributed to building Facebook’s India business?Instagram is a pivotal part of our platform. We see it as a place where people are able to interact with their interests and affinities alongside creators, celebrities and businesses. As businesses are able to leverage both creators and celebrities along with the communities that follow them or like them, we are able to translate full-funnel solutions for them where we can help businesses drive awareness, consideration, and purchase. Today, over 90% of audiences on Instagram follow at least one business.We have seen that a lot more businesses are adapting to online forms of advertising and consumer engagement, especially post the pandemic, given that a lot of…
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