How Pix AI Could Help You Find the Perfect Scary Movie – The Hollywood Reporter

Just in time for spooky season, a Bill Gates-backed company has launched AI-driven Pix as “the world’s first personal entertainment companion.” Pix hails from Likewise, which launched in 2018 and combines real-time personal preference data with AI tech to allow users to curate entertainment recommendations. It has more than 6 million registered users, which has created a data set of 600 million preferences. Pix pulls from those consumer datapoints and uses OpenAI tech to form its responses. Users can ask Pix for recommendations or to answer questions via text message, email, mobile app, or its website. It can’t summarize a movie or book, by design, but when it comes to finding content to stream there aren’t many limitations. The home page currently offers a Halloween-related suggested prompt: “Send me some scary movies on Prime or Hulu. No slashers please.” It gives 10 recommendations with a one-sentence description, including Totally Killer, Nope, Prey, Renfield and M3GAN. After several searches ranging from “PG-13 Halloween movies” to “best horror films of all time,” it created a personalized list that includes a star rating and the number of streaming options available. Likewise Each title page has IMDB and Rotten Tomatoes scores as well as
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