How Selling Tampa's Sharelle Rosado launched her luxury realty firm – CNBC

Sharelle Rosado has made a career out of trusting her gut.The 33-year-old launched her real estate company, Allure Realty, in Tampa, Fl., in 2019 after retiring from the military. Soon, she was courting offers from reality TV producers about a potential show built around her firm.Though the prospect of starring in a show was appealing, she worried that she and her agents at Allure, all of whom are women of color, would be portrayed as catty and materialistic, rather than as hard-working and outspoken entrepreneurs. “I didn’t want to be stereotyped,” Rosado says.Instead of settling for the first offer, she decided to Twitter message a producer of the popular Netflix series Selling Sunset, which follows a team of luxury real estate agents in Los Angeles.The producers, knowing the luxury waterfront market would be appealing to viewers, were sold. Ahead of the premiere of the new Netflix show, Selling Tampa, on Dec. 15, here’s a look at Rosado’s path from teenaged motherhood to founding her own luxury real estate firm.From the military to luxury real estateRosado grew up in a small town in Alabama with her mother and two siblings. Though her mother worked hard to set a good example for…
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