How Snapchat is getting photobombed in India by its rivals

How Snapchat is getting photobombed in India by its rivals So large, and yet, so small — that’s India for Snapchat. Over the last year, it has grown by leaps and bounds to over 60 million active users. This should ideally have been an inflection point in India — with the surge in users, and brands warming up, it should have been raining deals for the company. And yet, Snapchat is still a long way from becoming the top choice for advertisers. Unless it innovates quickly, it will fall further behind its rivals Evan Spiegel |Co-founder, Snapchat | He started as an unpaid intern at Red Bull. Later, he interned at the biotech company Abraxis BioScience and worked at a software company Intuit. At Intuit he handled a product that took information available online and made it accessible via SMS to people in India who didn’t have broadband Internet access. In 2017, a former Snapchat employee alleged in a lawsuit that a couple of years earlier, CEO Evan Spiegel was not interested in his proposal to pursue growth in international markets. Spiegel, alleged the former employee, said that Snapchat was “only for rich people” and that he wasn’t interested in…
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