How To Attract Clients With Trustworthy YouTube Videos

When prospects see and hear you on YouTube, they get to experience you, which is a huge trust … [+] builder. getty If you create YouTube videos, create great ones. The road to hell is paved with good-intentioned YouTube videos. Too much is at stake to settle for good. YouTube has 2 billion users worldwide. According to YouTube, 79 percent of internet users have their own YouTube account. YouTube viewers watch over a billion hours of video on the platform every day and generate billions of views. If your YouTube videos tell prospects real truth, it can make turnstiles turn and cash registers ring. But how can you be a trusted voice on YouTube? “Trust is truly the missing key to unlocking business and personal success,” says Russell von Frank, author of the book The Trust Factor. “Trust is the very foundation upon which working and personal relationships are made and conducted.” In his book, von Frank shares research on behaviors that can build trust and behaviors that kill trust. Four important trust builders are empathy, integrity, listening and transparency. How do you manifest the trust builders in your YouTube videos? YouTube expert Drew Hitchcock has thoughts on the subject.…
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