How To Avoid Hopping on the Wrong Trend – Newsweek

Not all trends are created equal.As anyone who watches the fluctuations in social media platforms carefully will know, some trends develop naturally and others are, shall we say, forced to occur.Part of digital strategy is knowing how to capitalize on social media trends — whether they be viral sensations on an existing platform or the emergence of a new one. A hardworking, diligent digital marketer does not have time to mess around with flash in the pan trends that won’t see the end of the month.So here’s how you can avoid wasting your time on dead-end trends.All the wrong people are jumping on itMany are familiar with the term “ambulance chasers” — unscrupulous legal aids who follow ambulances to the hospital in hopes of securing a new client so they can make a quick buck off of a lawsuit.In the marketing and social media world, there is a similar phenomenon: trend chasers. Marketers who will hop on literally any new platform or meme the second it comes out of the metaphorical oven. And, much like touching a steaming hot pie, they tend to get burned. I use the term “marketers” lightly because these people aren’t marketing anything except their cult…
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