How to become a LinkedIn influencer – Doaneline

Doane alum Nick Kouma helps workshop attendees navigate LinkedIn. Photo by Mackenzie Pike | The Doane Owl On Thursday, Jan. 28, Doane alum Nick Kouma returned to host a workshop centered around the networking and employment site, LinkedIn. Kouma, who has over 500 connections and more than 10,000 followers, shared his expertise on how to build a strong profile, network efficiently and build a strong brand.  To begin, Kouma spoke highly of LinkedIn as a way to connect with others. He finds it to be a place where one can be their authentic self. Kouma acknowledged that his mental health advocacy might alienate some of his audience, but especially as a man in the tech industry, such conversations are important to him. Thus, his first main point is setting intention and building your content “why.”  He explains that posts on LinkedIn should operate like a round-table discussion, not putting a letter in the mail. “If you aren’t thinking about your message anymore, why should others?” said Kouma. To encourage engagement, he suggested creating posts that invite responses. One student in the audience, senior Violet Ahrens, applied this advice by crafting a post that reflected on their own “why” statement and prompted
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