Co-Founder of Y Not You Media, helping businesses & brands grow on social media with content, strategy & targeted ads. getty Gone are the days of the effectiveness of the cold call. Most consumers do not want to be called by unknown numbers with hard pitches. However, where you can capture leads and sales in a much less saturated environment that gives you much more information on a prospect with a higher response and closing rate: the cold DM on Instagram. After successfully leveraging the cold DM on Instagram to grow my own business and network, I passed it along as a service offered to my clients. So far, some have seen massive success and millions in new business from it. The cold DM on Instagram can be an effective way to generate leads, sales, connections, employees and other opportunities. But it has to be done the proper way in order to see a level of effectiveness. Below, I’ll share some insights on how to leverage Instagram DMs to bring in more leads and sales. Narrow in on your target audience. Instagram allows you to find your exact target demographic if you know where to look. Think, who would your…
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