How to Manage Facebook and Instagram Accounts After Creator Studio Sunsets

Using Creator Studio to manage your Facebook and Instagram accounts? Wondering how to create, manage, monetize, or analyze content when Creator Studio sunsets? In this article, you’ll discover where to find the native Meta tools you need to manage your marketing in 2023. What Marketers Should Know About the Sunset of Creator Studio Since its launch in 2017, Creator Studio has been the go-to app for creators seeking to manage Facebook pages and Instagram accounts natively. Although it was marketed to creators and publishers, in practice, a wide range of brands and businesses relied on Creator Studio for content management. Starting as early as late 2022, however, Meta has been winding down the platform and alerting users to its impending sunset. If you’ve logged into Creator Studio at any point in the past few months, you probably saw a notification like the one below, encouraging you to make the shift to Meta Business Suite. As of March 2023, Creator Studio appears to have closed, as it automatically redirects users to Business Suite. Although Business Suite users may still see an option to switch back to Creator Studio, it’s clear that such a move isn’t a long-term solution. To manage your
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