How to promote your own post-retirement business and consulting venture

Dear Sam: I am a recently retired design engineer. I created an LLC to do freelance design engineering in retirement. In this era of COVID-19, I feel that it’s not practical or safe to get out there and make contacts face-to-face. So, I thought that a better idea would be to gain exposure using digital social media, but I’m not sure the best way to go about it. Friends and colleagues have mentioned various social media platforms, such as LinkedIn, Facebook, and Twitter, and creating a website. I’m not very fluent in all of that, and frankly, the options are rather dizzying to me. I don’t want to get dragged into the social media “weeds.” I feel that I might end up spending a considerable amount of time on all of that rather than actual design engineering. Can you provide your thoughts and suggestions? — KenDear Ken: You are not alone. So many individuals leverage their expertise to engage in a second-act career. Deciding how to promote your engineering venture would undoubtedly be dizzying if trying to engage across each of those social media platforms. Not only would you need to build your profile on each of those platforms, but…
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