How to use LinkedIn effectively: DMs to find jobs and investment | Fortune

It seems the days of cold calls and 30-second pitches are over—the time of the direct message (DM) is upon us. Hard sells have long been a favorite of the budding entrepreneur—spam calls are a tactic used by the likes of Tesla’s Elon Musk and Apple’s Steve Jobs. Famously Jobs, aged 12, called Hewlett-Packard’s co-founder Bill Hewlett to request some leftover electronic parts. Years later Hewlett offered him an internship. But the cold call has since morphed into sliding into someone’s inbox instead of their voicemail. It’s a tool which is working not only for career help but also investments. Billionaire investor and Dallas Mavericks owner Mark Cuban has invested in two companies that sent him cold emails. But it’s not just investments that have arisen out of the lowly DM. Shoot your shot If it weren’t for a DM, ESPN audiences wouldn’t be used to seeing anchor Max McGee on their screens. The SportsCenter host told Fortune he reached out to an executive at the network in late 2021 and at the time was working at CBS Baltimore. McGee sent the executive a number of YouTube links to his work and a brief message saying if the network was
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