HSBC Offers Six Million Views of the Future – Branding in Asia Magazine

If the last two years of struggling through a global pandemic have taught us anything it is that the future is unpredictable.With that in mind, HSBC has released a new campaign pitching the launch of its new experience that allows people in Singapore to view almost 6 million possible visions of their financial future.Created in partnership with Wunderman Thompson, PHD, Meta and Ad-lib.io, the HSBC Futureverse is “a film experience and technology engine that can generate almost 6 million possible futures, a first for the banking industry in Singapore,” said the company.The experience takes place on Facebook Messenger, delivering a unique and different film experience to every single person who watches it on the platform.  You can interact with the HSBC Futurevers chatbot here.Of these 6 million futures, who knows how many we’ll get right? Which really begs the question – what are the odds of anyone accurately predicting the future?“HSBC believes the path to a sustainable future is not about predicting the future, but about embracing the uncertainty of it,” the brand said in a release.
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