IAS APPOINTS MELISSA FURZE AS HEAD OF DATA SCIENCE – PR Newswire

Former LinkedIn executive to scale IAS’s data science and AI capabilities worldwide , /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that Melissa Furze joined the company as Head of Data Science at IAS reporting to the Chief Technology Officer. Melissa will lead the company’s global data science, AI, and analytics strategy, partnering closely with product, engineering, and the commercial teams to accelerate innovation, strengthen protection and performance capabilities, and deliver trusted, data-driven outcomes for advertisers and publishers worldwide. “Mel brings an exceptional combination of deep technical expertise, global leadership, and commercial impact,” said Lisa Utzschneider, CEO of Integral Ad Science. “Her experience building AI-powered data organizations and translating insights into real customer value will be instrumental as IAS leans into our AI-first strategy to leverage our deep data insights to power new solutions that make advertising more valuable.” Melissa brings more than two decades of global leadership experience in data, analytics, AI, and customer insights to the company. She joins IAS from LinkedIn, where she most recently served as Global Vice President of Customer Science for LinkedIn Marketing Solutions and as a member of the LinkedIn Marketing Solutions Executive Team, reporting
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