Ideaspring, Arka fund B2Brain – Times of India

BENGALURU: Account intelligence platform B2Brain has raised $1 million in seed funding from Ideaspring Capital and Arka Venture Labs. B2Brain empowers sales teams with contextual knowledge on their target accounts, without manual effort. Sridhar Ranganathan, cofounder and CEO of B2Brain, said, B2Brain adds targeted account names of prospective customers, converts intelligence into focused talking points and provides leads with customer co-ordinates. It provides sales teams with relevant, personalised talking points for their pitches, all integrated within their CRM systems. Ranganathan said the funds will be used to scale up their go-to-market and to make the platform more robust. Naganand Doraswamy, managing partner, Ideaspring Capital, said, “B2B companies are targeting enterprise deals via inside sales, and B2Brain is solving a big pain point for these teams. This market has expanded multi-fold since the pandemic as sellers have largely gone remote. Sales reps need account-based intelligence in order to be more effective with customers,” he said. B2Brain is taking Google and LinkedIn Sales Navigator head-on. Ranganathan. He said Google is focused on search filters, keywords while LinkedIn Sales Navigator scores as an outreach channel in identifying right people, but it doesn’t make sales pitches relevant. B2Brain provides sales teams with relevant, personalized…
Read More