IFPI Launches Initiative to Combat Streaming Fraud – Billboard

Supported by AWAL, CD Baby, ADA, Symphonic and more, the “Streaming Integrity Initiative” sets new standards for streaming fraud prevention. Illustration by Laurent Hrybyk Trending on Billboard The IFPI, the international trade body that represents the recorded music business, has launched a new initiative through which participants commit to baseline practices to prevent, detect and respond to streaming fraud. Dubbed the “Streaming Integrity Initiative,” or SII, it has so far been supported by Absolute Label Services, ADA, AWAL, CD Baby, CmdShft, Ditto Music, FUGA, GoDigital, HYBE, IDOL, IMPALA, InnerCat Music Group, Merlin, Redeye, Revelator, RouteNote, Secretly Distribution, Symphonic, Sony Music Group, The Orchard, Too Lost, Universal Music Group, Virgin Music Group and Warner Music Group. Notably, the largest DIY music distributor, Distrokid, has not yet signed on. Related To be part of SII, participants sign on to five core commitments, including: Know Your Customer (KYC) checks to “verify rights ownership and customer identities through robust rights verification” Content vetting “using effective tools and processes to identify infringement, fraudulent activity and AI-related risks” Detection, investigation and mitigation of suspected fraud, including repeat offenders Intelligence sharing, where legally permitted, to prevent offenders from jumping from service-to-service Continuously strengthening and measuring anti-fraud systems
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