iHeartMedia and LinkedIn Announce Strategic Partnership to Help – MarTech Series

iHeartMedia and LinkedIn Announce Strategic Partnership to Help Voices Build, Launch and Scale Podcast Content to Audiences Partnership Will Include Co-Production of New Professional Podcasts, Collaborations with Existing Leading Industry Shows, and Enhanced Resources for Emerging Voices iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, and LinkedIn, the world’s largest professional network, have announced a strategic partnership that will leverage iHeartMedia’s leading infrastructure and distribution capabilities and LinkedIn’s global community of more than 930 million members, to introduce new offerings to the business podcast space. LinkedIn also offers a space for communities to continue the conversation and engage with each other across a variety of content experiences on the platform, including Posts, Newsletters, and Live Events, all within a trusted, safe, professional context. Key elements of the partnership include: Launching New Podcasts: LinkedIn and iHeartMedia will collaborate to produce new shows for the LinkedIn Podcast Network powered by iHeartPodcasts, offering new, compelling content to professionals looking for ideas, insights, and inspiration they need to get ahead in their careers. iHeartMedia will monetize these new podcasts, connecting brands to important conversations in the professional space. Collaborating with Leading Industry Podcasters: LinkedIn and iHeartMedia will partner to license leading business and B2B
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