Industry Group Calls Privacy Sandbox Anticompetitive; Snapchat Launches TikTok Competitor

by Anthony Rifilato // Tuesday, November 24th, 2020 – 12:03 am Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sand An alliance of digital marketing companies filed a complaint with the UK’s competition authority on Monday calling for the regulator to block Google from implementing the technologies within the Chrome Privacy Sandbox. The sandbox houses Google’s proposals for third-party cookie alternatives. Marketers for an Open Web (MOW), the group behind the complaint, believe that Google’s stated rationale for phasing out third-party cookies in Chrome – that it’s being done in the name of consumer privacy – is rather a thinly veiled “ploy to move digital advertising away from the open web and beyond the reach of regulators.” James Rosewell, MOW’s director and CEO of 51Degrees, tells TechCrunch that the sandbox represents “an irreversible step towards a Google-owned ‘walled garden’ web where they control how businesses and users interact online.” MOW argues that regulators need more time to devise remedies to mitigate Google’s dominance before Google makes its move to remove third-party cookies in Chrome, which is by far the most penetrated web browser out there with nearly three quarters of global market share.…
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