Influencer integrates YouTube ROI data into latest technology Waves

Leader in influencer marketing Influencer has announced the latest evolution of its new technology platform Waves.Users will now be able to efficiently run multi-platform influencer marketing campaigns featuring YouTube via the platform, with full end-to-end data transparency around their campaigns, achieved through real-time campaign data and insights, dynamic creator tracking, approval functionality and proof of success.Since the launch of Waves in April 2021, Influencer has continued to announce innovative developments to the technology’s capabilities. In this latest round of updates, Waves will allow clients to run multi-platform campaigns across Instagram and YouTube.Clients will be provided with real-time data across their campaign, presented cumulatively or broken down by platform. These developments are based on YouTube’s continually growing success. Research conducted by Influencer, in partnership with GlobalWebIndex, found that YouTube was the top platform used by all generations to follow creators both before and after the pandemic.The Waves platform provides clients with an opt-in network of content creators, vetted for community quality and content creation abilities. Users will also be able to gain a clear understanding of each creator’s insights across both platforms, including everything from audience demographics to past campaign successes and historic activity. Clients will be able to analyze creators…
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