Inside Corona Premier's Activation At the U.S. Open | Hypebeast

Corona Premier partnered with Hypegolf to bring an experiential activation to fans during this year’s U.S. Open Championship. As the official partner and light beer of the U.S. Open Championship, held this year at The Los Angeles Country Club, the brand aims to connect sports fans to experience the tournament in a lighter, refreshing format, fostering an inclusive and progressive environment that welcomes new players to the sport. And since competitions are usually better with beer, Corona Premier’s activation was replete with opportunities for sports fans and LA’s finest golfers to hit the green and test their skills in style. The beer brand and Hypegolf Invitational hosted the Corona Premier Clubhouse experience at the Sand Canyon Country Club in Santa Clarita, California. 1 of 6 Hypebeast 2 of 6 Hypebeast 3 of 6 Hypebeast 4 of 6 Hypebeast 5 of 6 Hypebeast 6 of 6 Hypebeast For early risers visiting the Corona Premier Clubhouse, the day kicked off with a breakfast banquet. A scavenger hunt sent competing players to find three golden tickets secretly dispersed on the course. Three winners were awarded two tickets for each consecutive U.S. Open tournament day. Corona Premier brand ambassadors led the day’s various course
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