Instagram Algorithm Update Deprioritizes Unoriginal Content Reach – MediaPost

by Colin Kirkland , 24 minutes ago In an effort to prioritize the flow of original content, Instagram has altered its core recommendations algorithm — extending its originality guidelines to discourage aggregators from reposting others’ content across a wider variety of display formats.  “Now, accounts that primarily post unoriginal content in photos or carousel posts, in addition to reels, will no longer be shown in places where we recommend content,” explains a recent announcement from the Meta-owned social media platform.  “We know how frustrating it can be to see aggregators benefit from your work,” the announcement adds, addressing creators directly. Instagram has laid out a series of descriptors to help creators determine whether their content is considered original by the updated algorithm.  advertisement advertisement For example, uploaded photos and videos must feature photography and edits that are “reflective of your creative vision.” In addition, posts must either showcase something the account personally created or include third-party content that is materially edited by adding elements that “meaningfully” enhance the found content.  “Some examples include adding unique text on the content itself that provides more context than just describing what’s happening, adding creative graphics that offer new information, or using our remix feature
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