Instagram likes are designed to be easily given and to be used liberally, but it’s not as easy for users to look back at the posts they’ve liked. Likes on Instagram aren’t just a way of giving props to someone for a post, they’re also a record of what captures a user’s imagination. Whether that’s because a post is beautiful, funny, educational, or something else, it can be enjoyable — and, indeed, useful — for a user to look back at the posts they’ve liked. However, Instagram doesn’t make that as easy as it might and users could easily think the option to do so simply isn’t available. Likes have, of course, been a central feature of Instagram since it launched as a simple photo-sharing app in 2010. In addition to giving users a way to show their appreciation of posts by others, they provide a measure of how many people have liked a post. This metric is one way that brands and influencers determine the success of their activity on the platform. Instagram is considering hiding like counts from public view so as to put more of a focus on the content itself and to create a less pressurized…
Read More












