Instagram Is Testing New Brand Sponsorship DM Tools for Influencers – Business Insider

Instagram is testing a new feature aimed at helping connect brands and influencers. The small test will let brands discover and sort through creators using Instagram data. Insider spoke with a product exec at Instagram about the new tools. Here’s how they work. Sponsorships, collabs, brand deals — whichever word fits the bill — are how influencers typically make the bulk of their income on Instagram.And Instagram wants to play a bigger part in these. The Facebook-owned platform announced that it is beta testing a new feature that will allow creators and brands to connect via DMs specifically about partnerships. “A lot of this discovery and messaging is already happening on our platform,” Christina Cua, director of product marketing for business at Instagram, told Insider. “Our goal is to help provide the tools and to help minimize friction for creators and businesses. We know that creators and businesses lead very busy lives and there’s so much that they have to do.””One of the first things we wanted to make sure is that these partnership opportunities are one, easily searchable, easily findable,” Cua said. “But also, that they don’t get missed.”In April, Adam Mosseri, head of Instagram, said on a livestream with Facebook’s…
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