Instagram launches payment-in-chat feature for businesses | Retail Dive

This audio is auto-generated. Please let us know if you have feedback. Dive Brief: In an effort to simplify the customer journey for small businesses, Meta on Monday launched the ability for users to pay for products within Instagram chat, according to a press release. Qualified small businesses on Instagram can directly convert customer inquiries and interests directly into purchases using Meta Pay, without users needing to leave the chat. Completed orders can also be tracked in the same chat, creating a dedicated space for follow-up questions, per the release. The feature allows small and medium-sized businesses who don’t have an Instagram Shop digital storefront to still transact with shoppers in app. Dive Insight: Buying and selling on Instagram for businesses of any size just got a lot easier. “We want to help people start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat thread,” said the release. The ability to pay for products in chat means that businesses can more easily convert curious shoppers’ questions and concerns into purchases and allows for a more personalized experience where businesses could give direct recommendations. This launch…
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