Instagram Offers Creators Thousands of Dollars for Signing Up New Users | Fstoppers

Open your inbox and you might see an invitation titled “Referrals.” If you’re one of a small group of U.S. creators, Instagram is offering real money—up to $20,000—for steering people to the app during a six-week pilot that began in mid-May. Meta lets participants earn two ways. Some get $100 whenever a new user signs up after clicking that creator’s unique link, while others earn $100 for every thousand qualified visits those links deliver. Either path tops out at twenty grand, and both are handled through payments partner Glimmer. Instagram instructs participants to scatter links beyond its walls: drop one on a TikTok clip, paste another into a Substack newsletter, tuck a third into a Discord chat. The message is blunt—bring outsiders inside—and it flips an earlier strategy that focused on keeping audiences in app. Dog-influencer manager Courtney Canfield shared screenshots showing her offer fell under the “visits” branch: she must generate 1,000 qualified taps per $100 credit. She told Business Insider the cap feels reachable if her canine star, Rambo, leans on cross-platform memes that already trend on TikTok and YouTube Shorts. Meta pairs this referral push with other carrots. January’s “Breakthrough Bonus” dangled payouts to TikTok users willing
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