Instagram Reels' Remix feature to push engagement, branded content

Home >Technology >App News >Instagram Reels’ Remix feature to push engagement, branded content Instagram has said only newly uploaded Reels will have Remix enabled.Premium 2 min read . Updated: 03 Apr 2021, 11:06 AM IST Saumya Tewari There has been a global uptick in users consuming vertical videos in the swiping nature fuelled by TikTok’s success, followed by Instagram Reels and now YouTube shorts NEW DELHI: Instagram parent Facebook, which has been pushing its short video format Reels aggressively in India, has launched a new feature Remix, which experts say is aimed at improving engagement numbers on the app. They say it is expected to be leveraged by advertisers which are already using Reels as a format for higher visibility and reach. Remix offers a way to record a Reels video alongside a video from another user. Shahir Muneer, founder and director, Divo, a digital media and music company, said the Remix feature can help users and creators find various ways to put out content, reaction videos, lip sync videos collaborating with each other. Remix content will help users to engage with other top content creators/influencers, and even with brand’s own content. “Definitely, brands are going to look at how…
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