Instagram Removing Shopping Page, Other Features: Report – Business Insider

Instagram is paring back its shopping features, according to The Information. The platform will remove its existing ‘Shop’ page. Instagram will refocus its e-commerce efforts towards advertising. Loading Something is loading. Instagram is rolling back several of its shopping features, The Information reported on Tuesday. In an internal memo Instagram distributed to staff on Tuesday and obtained by The Information, the company noted that it was removing the platform’s Shopping page due to “shifts in company priorities.” Instagram plans to pivot toward a less personalized version of the shopping page that it’s calling “Tab Lite.”In an earlier memo, Instagram told staffers that these changes reflect “a new northstar and goals for the commerce organization that are more directly tied to advertising revenue for Meta,” The Information reported. (Meta Platforms, formerly Facebook, owns Instagram.)A spokesperson for Meta told Insider via email that, “Commerce remains important for Instagram as we continue to make it easier for people to discover and shop products throughout the app from feed, stories, reels and innovations like live shopping and drops.” On Wednesday, the company will begin launching a public test of its app that will introduce users to the ‘Tab Lite’ version of its shopping page, The…
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