Instagram rolls out a new typeface, slightly-tweaked logo and more in 'visual refresh' | TechCrunch

Instagram is rolling out a “visual refresh” for its branding this week, the company announced in a blog post on Monday. The company is introducing a slightly-tweaked brighter new logo, typeface and full-screen marketing layouts. Instagram says the new refresh is designed to embrace continued evolution and to help it “create more immersive and inclusive experiences.” The new typeface is called “Instagram Sans” and was inspired by Instagram’s logo. Instagram notes that the font was inspired by squares and circles, or “squircles.” The new typeface also includes multiple global scripts. The company says Instagram Sans is a contemporary remix of grotesque and geometric styles. Among the new fonts is Instagram Sans Regular, Bold, Light, Medium, Condensed and Condensed Bold. You can play around with the new fonts here.  Image Credits: Instagram “Instagram Sans is a new way for our global community to express themselves on Instagram in places like Stories and Reels,” the company said. “While designing this new typeface, our goal was to make Instagram Sans globally accessible. We partnered with language experts around the world to adapt the typeface to global scripts including Arabic, Thai and Japanese. We want to support all of our creators and community members…
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