Instagram Shares New Overviews of the Key Ranking Factors for Feed Posts, Stories and …

Looking to get a better handle on the key factors that define the reach of your posts on Instagram? Last year, Instagram provided an in-depth overview of the various elements that it factors in when deciding how to rank feed posts, Stories and Reels in each users’ feed. Now, Instagram has also published some quick overviews of those factors, so you can keep them in mind as you go about building your platform strategy. First off, the key ranking factors for feed posts and Stories, which are: For further context, this is how Instagram outlined each element in June last year: Information about the post – These are signals both about how popular a post is – think how many people have liked it – and more mundane information about the content itself, like when it was posted, how long it is if it’s a video, and what location, if any, was attached to it. Information about the person who posted – This helps us get a sense for how interesting the person might be to you, and includes signals like how many times people have interacted with that person in the past few weeks. Your activity – This helps us understand what you might…
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