Instagram takes on YouTube with new 90-minute horizontal video format – 9to5Mac

According to The Hollywood Reporter , Instagram today began testing a new long-form horizontal video format with select creators in the U.S. Here are the details. Instagram doubles down on long-form horizontal video Every now and again, Instagram tries to go after YouTube with a new product. IGTV, for instance, was one of the social network’s attempts at competing in the long-form video space. However, IGTV never really took off, and Instagram eventually phased it out as it shifted its focus to Reels. Today, as reported by THR, Instagram kicked off a new attempt to compete with YouTube with Features, a new format that supports horizontal videos up to 90 minutes long. Aimed at podcasters and other long-form creators, the feature has already been tested in Brazil and is now expanding to select creators in the U.S. It also lets them link shorter Reels to their full-length videos. From THR: Starting Monday, Instagram will be launching a test of horizontal videos of up to 90 minutes with select creators in the U.S. The product, called Features, is aimed at podcasters, comedians and other longform creators, with the ability to refer viewers to the full video from the shortform reels on
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