Instagram Tests Turning All Video Posts into Reels – PetaPixel

Instagram is testing a change that turns all video posts uploaded to the platform into Reels in what is likely a move to increase engagement with its top-performing offering. TechCrunch, reports that Meta confirmed that the change, which is currently being tested with select users around the world, is part of Instagram’s plan to simplify video on the app. “We’re testing this feature as part of our efforts to simplify and improve the video experience on Instagram,” a spokesperson from Meta tells TechCrunch. Yesterday, social media consultant, Matt Navara, posted a screenshot on Twitter showing a notice for the experimental Instagram feature that says all video posts would be shared as Reels on the app. Instagram is now making EVERY video a Reel h/t @ChristinaSBG pic.twitter.com/YLRDhT1nw0 — Matt Navarra (@MattNavarra) June 30, 2022 The message indicates that if a user’s account is public and they post a video that ends up being turned into a Reel, anyone can discover that Reel and use your original audio to create their own. If an account is set to private, an uploaded Reel will only be visible to a user’s followers. The message also notes that once a Reel isposted, anyone can create…
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